The Situation

When you're the largest privately owned business in the world, you can end up with an enormous website. It can be a daunting task to make any updates to it, let alone re-platform the entire thing. That was the situation Cargill faced. With thousands of pages, across hundreds of stakeholders, they needed to determine a process to help them make a manageable transition to a new website process. 

My Role

• Understand the goal of the audit and evaluation. To streamline information around several core audiences and company goals,  while also looking at ways to update functionality.
• Outline each audience into a set of values they would want to get from the site, based on previously conducted research.
• Understand how the company goals would ladder back to each of the audiences.
• Create a document any stakeholder could use to evaluate each page they were assigned to.
• Review a section of the website based on the set criteria and record all notes and findings.
• Create an overall presentation that consisted of high level content audit evaluation findings and functionality update recommendations.
• Create documentation on how to conduct audit and how to make evaluations, based on certain criteria. 

The Solution

While using a section of the website as a pilot, Cargill tasked us to conduct a content audit and website evaluation. With a solid example of how to review, evaluate and grade content, as well as taking global changes of functionality into consideration, they were looking to empower their stakeholders to follow our evaluation and documentation to conduct a site-wide audit.

The Result

The client was impressed by the amount of detail that went into the evaluation as well as respecting the functionality updates that accompanied it. They were able to have many stakeholders evaluate their content, based on my documented process, as well as asking us to conduct additional content audits.