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Cox Business

The Situation

Cox Business, one of the largest telecommunications providers in the country, needed to have their website match their modern service offerings. The site had become bloated with excess information and pages continuously being added over the years with tone and messaging consistently clashing. The CMS was tough to update and required a lot of lead time and manpower to update. 

My Role

  • Conducted a content audit of the current site. Over 300 pages reviewed and evaluated.
  • Interviewed 15+ stakeholders across multiple product lines.
  • Led several sessions as part of numerous on-site client visits.
  • Reviewed and evaluated content repository materials. PDFs, videos and additional documents.
  • Outlined the needs of the site. Map the content audit to those sections. Defined content gaps.
  • Created a sitemap outlining all pages that need to be part of the site.
    • Created a method for weekly reviews of progress based on sitemap structure.
  • Using a modified agile and waterfall process, we created content outlines and page layouts for sections of the site for weekly review.
    • Created the vision and narrative while working with a team of copywriters to write the content each week.
  • In concert with content writing, I helped lead strategy on visuals to accompany the written story of each page.
  • Once page content and layouts were approved, I created each page within the CMS.
  • Worked through the strategy of the displaying variable pricing and products across tens of markets.
  • After pages were created, they were reviewed and published, all leading up the the site launch.

The Solution

Cox Business, as part of Cox Communications, decided to move to a new CMS. They had a set of components that were created in order to build pages. They tasked us with the site hierarchy, page layouts, designs, imagery selections, content strategy and content creation.

     

    The Result

    What was once over 300 pages of content, now fit comfortably within 50 pages. After the site launched, there was an increase in form submissions and phone calls.